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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.
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"Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers."
Lillian Perkins
"The marketing may be in the form of a regular news item or half column society newsin the Sunday newspaper."
Calvin Hogan
"Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds."
Maggie Fleming
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